"Passion. Design. Technology. Made in Italy": Ducati celebrates its values at EICMA fair with Francesco Bagnaia and Enea Bastianini


World Champion Francesco Bagnaia, his new team-mate Enea Bastianini (third in the final standings of the 2022 MotoGP season), "Pecco's" Desmosedici GP22 arrived directly from Valencia, and all the products of the new Ducati range. With these extraordinary ingredients, the Bologna-based manufacturer created the evening event titled "Passion. Design. Technology. Made in Italy.".

An extraordinary opportunity in a fascinating location, which allowed Ducati to celebrate the magical combination of beauty and technology that makes the company unique in the world, to celebrate the MotoGP Triple Crown and to experience the pleasure of sharing and being together in full Italian style. The event was attended by several guests including institutions, sponsors, partners, licensees and influencers.

The event in Milan represented Francesco Bagnaia's first public appearance as MotoGP World Champion, but also the perfect moment to officially welcome Enea Bastianini to the Ducati Lenovo Team. The event was moderated by the Italian voice of MotoGP par excellence Guido Meda, who after recounting race by race this incredible season, retraced its highlights and then commented on them together with Bagnaia, Bastianini, Ducati Lenovo Team Manager Davide Tardozzi and official tester Michele Pirro.

Ducati CEO Claudio Domenicali also took to the stage to celebrate this "golden season" that has seen the conquest of the Riders' Title, Constructors' Title and Team Title. A triumph Made in Italy that is part of an extremely positive moment for the company and reflects its values of "Style, Sophistication and Performance".
Precisely in line with these values were the two live performances that enriched the event: the musical virtuosity of violinist Saule Kilaite and the flair of italian artist Vincenzo Mascoli, who created a special work of art for Bagnaia using his collage technique, which was then given to the newly-crowned MotoGP World Champion.

From today until Sunday 13 November the 79th edition of EICMA fair opens its doors to the public and Ducati is ready to welcome all fans to Hall 15, stand N10. Awaiting them is the Desmosedici GP with which Bagnaia brought the MotoGP World Riders' Title back to Borgo Panigale after 15 years, on whose fairings the signs of the battle in the last race at Valencia are clearly visible. On display alongside the MotoGP is the Panigale V4 R of Alvaro Bautista, who this weekend will stake his chances of also becoming World Champion in WorldSBK, and also the "V21L" prototype, the electric bike with which the Bologna-based manufacturer will participate in next year's FIM MotoE™ World Cup as sole supplier.

The Ducati riders are among the protagonists of the fair, through meetings with the thousands of fans expected at EICMA 2022. On Thursday 10 November it was Ducati Lenovo Team riders Francesco Bagnaia and Enea Bastianini who inaugurated the 'Meet&Greet' sessions, while on Friday 11 November at the stand there will be Luca Marini and Marco Bezzecchi of the Ducati Mooney VR46 Team, whose meeting with fans is scheduled at 3.20 pm. 

Together with the motorbikes of the Ducati Corse world, the Bologna-based manufacturer will of course have all the novelties of the 2023 range on display at EICMA 2022. The heart of the stand is the explosion of colours of the "Next Gen Freedom" Ducati Scrambler, with the three models Icon, Full Throttle and Nightshift. Plenty of space also for adventure lovers with the new Multistrada V4 Rally, capable of satisfying even the most demanding motorcyclist discovering new roads alone or in couple, and with the DesertX in the new RR22 livery, inspired by that of the Audi RS Q e-tron that took part in the last Dakar. The new Panigale V4 R, with its 16,500 rpm and 240.5 hp* and its technical solutions never seen before in series production, such as the "gun drilled" connecting rods and pistons with DLC treatment, is the spearhead of Ducati's supersport family.
The new Ducati Streetfighter feature the V2 model in Storm Green livery, the V4 S in "Grey Nero" colour scheme and the new V4 SP2 in a numbered series. With its refined styling and muscular and elegant lines, the new Diavel V4 shows all the strong personality that emerged in the sixth episode of the Ducati World Premiere 2022. Last but not least, the Monster SP, which, thanks to its excellent components, is ready to offer maximum fun and completes the Monster range.

Return to the previous page

Stay up to date

Keep up to date with all the latest news and promotions from Bikers by signing up to our free E-newsletter below.

Thank you for signing up to our newsletter

Keep a look out for our next newsletter in your inbox

×